Experience: 6- 12 years
Role: Digital Campaign Marketing Expert
Experienced In: Paid / Performance Marketing
Industry: Any / Educational
Qualification: Any Graduation / Under Graduation
· Defined goals and objectives for our paid marketing strategy
· Develop and manage strategic performance marketing campaigns across a variety of online channels
· Drive performance marketing via Google Ad Words, Facebook Ads and Display Ads
· Responsible for all campaign deliverables, drive results and control costs
· Prioritizing initiatives leading to the greatest returns for spends, Track, report, and analyze website analytics and PPC initiatives and campaigns
Desired Candidate Profile:
· Excellent communication skills
· Exposure to Online Marketing platform and best practices
· Experience in setting up and optimizing Google Adwords campaigns.
· Is Proficient in Google Adwords and Facebook Ads Marketing
· Experience in Google Analytics, Tableau, Search Ad 360 and Google Double-Click-Developing to measure and analyse the campaign impact and provide actionable insights.
· Knowledge within Social Media/ Viral Marketing, Company Branding, Loyalty Marketing and Performance marketing essential.